The future of the U.S. Marine Corps lies in apps. Warfighting applica- tions will transform mobility, much like the assembly line did for
the automotive industry, predicts
Kenneth Bible, Marine Corps
deputy chief information officer.
“The automobile was around
for many years before anybody could
afford it,” says Bible, also the Corps’
deputy director of command, control, communications and computers ( C4). “The idea of an automobile
wasn’t really disruptive. It was when
the assembly line opened up mass
production and drove the cost down
that the market changed ... and average citizens could buy a car and retire
their wagon and horses.
“In the same way, I don’t know that
the original cellphone was particu-
larly disruptive,” he continues. “What
really changed the market was the app
Apps meant cellphones could do
more than voice communications.
They transformed handheld devices
into mini computers that revolution-
ized everyday life. “This changed shop-
ping, taxis, banking—just about every
area has been touched,” Bible offers.
And now it is the military’s turn.
Input from industry and Marines
will shape the Corps’ metamorphosis.
“I see a shift coming,” Bible shares.
The government will rely more on
The Marine Corps blazes a
rapid and cutting-edge development
of solutions from smaller businesses
and could seek fixes such as “crowd-
sourcing of Marines themselves.”
With 62 percent of the Corps’
active duty and civilian work
force younger than 25, this shift
is a natural progression, Bible
offers. “My bet is that most have had
some exposure to coding in one form
or another. In another five years, the
majority will have had some exposure
path to a mobile future.
The U. S. Marine Corps launched an eMarine app to let Marines and their families easily
browse unit updates and to provide contact information from any mobile device.